by Randy Mitchell, Creative Director If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy, concepting, workflows, tactics and social. And somewhere
by Jeff Andrews, VP Client Services Introductions have been made, business cards have been passed, drinks offered…all of the first-time-meeting rituals have passed. You even brought the right dongle to connect with the prospect’s monitor. Your sales presentation is going smoothly,
by Jeff Andrews, VP Client Services We all know that there’s no silver bullet or one-size-fits-all sales presentation that will have prospects stuffing your inbox or signing on the dotted line before you leave the meeting. But there are things you
by Dane Prickett, Media Director When people first learn what my job involves, their initial reaction tends to be something like this: “That sounds very interesting. If someone asked me how to buy media, I wouldn’t even know where to begin.” In
by Randy Mitchell, Creative Director The time: 10,000 years ago The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are locked in a heated debate over a timeless marketing question:
by Fred Gaede, Chief Creative Officer In my previous blog we discussed the issue of allowing the abundance of easily accessible and reasonably priced stock images take control of the creative process. After jotting down your initial ideas, there is a
by Fred Gaede, Chief Creative Officer As a designer, I am the first one to raise my hand and say, “Guilty!” I have been guilty of letting the availability of stock images guide my creative instead of turning things around and
What comes to mind when you think of “web design”? For most people, it’s something to do with the visual appearance of the site. When a business designs or redesigns its website, they often spend lots of time on fonts,
by Gary Mattes, CEO When Amazon opened up the opportunity to cities to be the location for its next North American headquarters, of course every community hoped they had a shot. Why not? There aren’t many opportunities to change the fortunes
by Patrick McAuley, President and Chief Strategy Officer This year’s Super Bowl mirrored every other in one respect – very few B2B brands invested in an ad for the big game. Squarespace was one of only two or three to buy