What makes you stand out from the crowd? And why should a customer choose you, anyway? If you can’t answer these questions about your business, you won’t be able to convince potential customers that you offer the solution they need. An
B2B marketing generally falls into one of two categories: inbound or outbound marketing. These two terms get thrown around a lot, with some marketers suggesting that inbound is the strategy of the future and outbound is outdated. But is this
by Randy Mitchell, Creative Director Did you ever have superhero aspirations when you were younger? I certainly did. I always wanted to be the Flash. There were two reasons for this longing. First, I thought his lightning bolt logo was pretty cool.
The Internet is full of guides for B2B marketers who are looking to get their start with search engine optimization (SEO). But what if you’ve made a commitment to SEO already…and it just sucks? Maybe you’ve analyzed your website with
Boomm has been getting some recognition for our marketing work. That’s exciting news for our clients and our agency. Recently, we won five B2B marketing awards from three different competitions. Here’s what we received: Hermes Awards The Hermes Awards recognizes outstanding work
What qualities make for great B2B video marketing? A compelling story and strong visuals top the list. But in order for your message to be seen by the right audience, you need to adapt to the way the audience views
This post was written by Randy Mitchell, our new creative director. Learn more about him here. I still remember the first time I walked up to the vintage house on Catherine Street. The preschoolers were arriving for daycare next door. The Amtrak to
Does your B2B brand strategy go beyond words? The look and feel of your website, ads, and product all speak volumes to your customer, and often send a stronger message than your copy or content. In the 1940s, consumer psychologist
What are your B2B marketing resolutions for the new year? Our latest inFAUXgraphic has 5 things we're resolving to do
Is Google+ dead? As far as social media networks go, it’s never been as robust or popular as Facebook or Twitter, so some people have been asking this question for a while. But this time, there might be some truth