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June 2016

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Boomm has been getting some recognition for our marketing work. That’s exciting news for our clients and our agency. Recently, we won five B2B marketing awards from three different competitions. Here’s what we received: Hermes Awards The Hermes Awards recognizes outstanding work by marketing professionals worldwide. Our brochure for ConAgra’s Cottage Bakery artisan bread brand won a Hermes Platinum Award. Boomm also received a Gold Award from Hermes for our work on the blog of Magnetrol International, a level and flow instrumentation provider. This is our second year in a row receiving a Hermes award. AVA Digital Awards This international competition honors excellence in the planning and development of digital communications. Boomm won two

What qualities make for great B2B video marketing? A compelling story and strong visuals top the list. But in order for your message to be seen by the right audience, you need to adapt to the way the audience views video. And increasingly, much of the audience is viewing the video with the sound turned off. Over the past couple years, Facebook has become a major platform for video, hosting upwards of 8 billion views per day. But new research shows that as much as 85% of all video watched on Facebook is watched with the sound off. This behavior is encouraged by Facebook’s platform design. As a Facebook user scrolls