Digital marketing success requires much more than a corporate website. That’s why blogging and social media are taking a lead role in today’s brave new marketing landscape – and Facebook has become a marketing hot spot for B-to-B companies. Whether
Mobile platforms are becoming more of a consideration when it comes to B-to-B Internet marketing. If you are trying to market on the mobile web, you need to consider the importance of creating entertaining and quality content that users can
According to industry research, 70% of your leads will end up buying something from you or one of your competitors, but they won’t do it right away! Companies that use B-to-B Internet marketing to build relationships with their leads over
Using the first four blog posts in our B-to-B Internet marketing series, you should have already launched your blog, optimized your site for search engines and started promoting your content via social media. If it’s been several weeks, by now you
Blogging platforms like WordPress and Blogger have made publishing content on the web easier than ever. Once you have developed a clear understanding of your business’ keywords and optimized your website for search engines, the next step in your B-to-B Internet marketing
Social media is generating a lot of buzz right now among marketers and B-to-B Internet marketing practitioners. Marketers who can leverage social media to help distribute business content and increase the overall community of advocates for their business can experience
In last week’s blog post on B-to-B Internet marketing, we explained how to choose appropriate keywords for your company. Now, we’re going to help you increase your website's chances of ranking for those keywords using search engine optimization (SEO). To help
With traditional marketing methods becoming more ineffective – and expensive – than ever, savvy B-to-B marketers are placing increasing importance on Internet marketing. However, succeeding in today’s ever-changing online landscape requires you to develop an effective B-to-B Internet marketing strategy
During the last few years, everyone has thought about how to retool their business for a very different marketing world. Until recently, everyone followed the same formula to make some marketing noise: Sending out press releases, running full-page ads in
How long is your sales cycle? What does it look like? Has your marketing team used the answers to these questions to realize smarter, more successful outcomes? As business-to-business marketers, we tend to devote considerable energy to executing programs that accomplish a