B-to-B Internet Marketing: How to Convert Site Traffic into Leads
Using the first four blog posts in our B-to-B Internet marketing series, you should have already launched your blog, optimized your site for search engines and started promoting your content via social media. If it’s been several weeks, by now you should start to see a spike in traffic to your website. There's only one problem. All that traffic to your site isn't leading to any new business! People are visiting your site, but those visits aren't leading to new customers – or even new sales leads. So what do you do? Simple. Focus on conversion. Focus on converting more of your website visitors into sales leads. To do this, decide on a
B-to-B Internet Marketing: How to Create a Great Company Blog
Blogging platforms like WordPress and Blogger have made publishing content on the web easier than ever. Once you have developed a clear understanding of your business’ keywords and optimized your website for search engines, the next step in your B-to-B Internet marketing strategy should be to attract more visitors. Blogging and creating content like ebooks and webinars are powerful ways to help more of the right people find your business online. How to Think About Business Blogging When thinking about blogging, take off your hat as a marketing manager and instead try to think like a magazine publisher. The goal of your business blog should be to publish articles that are not promotional but
B-to-B Internet Marketing: How to Participate in Social Media Effectively
Social media is generating a lot of buzz right now among marketers and B-to-B Internet marketing practitioners. Marketers who can leverage social media to help distribute business content and increase the overall community of advocates for their business can experience significant growth. Social media allows your customers and potential customers to communicate directly with you and your employees online, and it allows interesting content to spread quickly. While new social media tools launch every day, most businesses really only need to focus on the major players: Twitter, Facebook and LinkedIn. Monitoring Social Media An important part of leveraging social media for business is to understand what conversations are happening online related to your
B-to-B Internet Marketing: How to Search Engine Optimize Your Website
In last week’s blog post on B-to-B Internet marketing, we explained how to choose appropriate keywords for your company. Now, we’re going to help you increase your website's chances of ranking for those keywords using search engine optimization (SEO). To help prospects find your company via search engines, you should aim to be on the first page or in the first few search engine results pages for your keywords. Google suggests that you design your website for visitors, and not for search engines. While you should keep this principle in mind, it is worthwhile to learn a bit more about SEO in order to better optimize your site. What You Should Know
B-to-B Internet Marketing: How to Create a Keyword Strategy
With traditional marketing methods becoming more ineffective – and expensive – than ever, savvy B-to-B marketers are placing increasing importance on Internet marketing. However, succeeding in today’s ever-changing online landscape requires you to develop an effective B-to-B Internet marketing strategy to promote your company on the web. If you wanted to boil Internet marketing down to a single starting point, keywords are it. A keyword is a word or phrase that a person enters into a search engine like Google or a social media site like Facebook, Twitter or LinkedIn. Why Build a Keyword Strategy? More and more consumers are finding businesses online through search engines. How do they find them? By using
B2B Inbound Marketing: The Facebook Effect
During the last few years, everyone has thought about how to retool their business for a very different marketing world. Until recently, everyone followed the same formula to make some marketing noise: Sending out press releases, running full-page ads in the preferred industry bible and attending key industry trade shows. But, customers today are trusting colleagues, not marketers or media. They value conversations, not monologues. They want content, not brand messages. That’s why using B2B inbound marketing techniques – such as blogging and sharing your posts on a Facebook business page – is a much more effective way to reach your prospects. In fact, our partner HubSpot studied data from 4,000
How to Analyze Your Business-to-Business Sales Cycle Marketing Strategies
How long is your sales cycle? What does it look like? Has your marketing team used the answers to these questions to realize smarter, more successful outcomes? As business-to-business marketers, we tend to devote considerable energy to executing programs that accomplish a single, discrete strategic goal, such as building brand awareness, launching a new product, promoting sales and so on. Care is taken to create rich, integrated marketing initiatives to effectively achieve these objectives. However, we are less likely to schedule these programs to work as a cohesive whole within the context of the external marketplace and the dynamics of the sales decision-making process. If a marketing organization fails to target decision-maker behavior
How to Become a Thoroughly Modern Marketer
Everyone has thought about how to retool their business to succeed in today’s brave new marketing world. To become a truly modern marketer, it’s becoming clear that you need to transition from using outbound marketing and intuition to implementing inbound marketing and digital technologies that target, engage and convert prospects – and provide the analytics you need to demonstrate the ROI of your marketing investments. In its Defining the Modern Marketer: From Real to Ideal white paper, B-to-B Magazine states: “Modern marketers face massive and accelerating change in their profession, a change that shows little signs of slowing down. Much of what is transforming marketing actually opens up new doors of opportunity – in targeting,
A Blessed Event for Boomm’s Chief Creative Officer
We’re pleased to announce a very special milestone for Boomm’s Chief Creative Officer Fred Gaede. Last month, Fred was ordained as a Lutheran pastor. He will serve as assistant pastor at Trinity Evangelical Lutheran Church in West Chicago, Illinois. In addition to his new church duties, Fred will continue to deliver award-winning creative as part of the Boomm team. He’s also happy to add a special blessing to your next Boomm project upon request!
B2B Inbound Marketing: The Twitter Effect
With increased attention on delivering bottom-line results, ROI on marketing investments is a major concern for all B2B marketers. If your company is still using outbound techniques to generate leads – such as expensive print advertising, direct mail and telemarketing – you’ve probably noticed that these techniques are not as effective as they used to be. We believe that technology has got a lot to do with it. Buyers are reading magazines online, tossing unsolicited mail and using caller ID to screen phone calls. That’s why using B2B inbound marketing techniques – such as blogging and social media – is a much more effective way to reach your prospects. In fact,