New Study Shows Surprising Benefits of Print Media Advertising
Is print dead? For most marketers, digital advertising now reigns supreme, and many have cut print out of their strategies altogether. But new research shows that print media advertising offers some surprising advantages to help marketers stand out from the crowd. A new study by True Impact Marketing, as reported by the Toronto Star, measured the effects of print media on viewers. Researchers tracked the eye movements, brain activity and pupil dilation of 270 participants as they viewed mock ads in both print and digital formats. After exposure to the ads, participants were tested to see how well they remembered the advertising messages. The aim of the study was to understand
Boomm Hires New Account Executive
We’re excited to introduce our newest member of the Boomm team: Melissa Gagnon. Gagnon has extensive experience as a marketing manager and project manager, as well as with media and trade show marketing. Gagnon most recently served as marketing manager for the Radiological Society of North America. She started her marketing career with Rhea + Kaiser Marketing Communications and worked there in a variety of project management capacities. “Melissa’s knowledge of how to use agency resources to optimize campaign ROI for our client partners is an important addition to our team,” said Boomm CEO Gary Mattes. “She’ll enable us to provide a higher level of client service and process efficiency to the businesses we
Happy 2016!
Best wishes from all of us at Boomm for a successful 2016. Thanks to all our customers and friends for making 2015 another great year!
Happy Holidays!
Happy Holidays from all of us here at Boomm! We hope you have a cheerful and festive day!
How To Generate Business Blog Ideas When You Have No Time To Write
In a perfect world, every content creator would have the time and space to craft insightful, audience-targeted blog posts every week. But the reality is that time for creating content is limited, and most of us have to come up with business blog ideas on tight deadlines. What can you do when your inspiration is low but you need to write a post quickly? Here are a few places to find business blog ideas: Check out what people are talking about on Twitter or Facebook. A surefire way to create content that will appeal to your audience is to write about something that’s currently on your audience’s minds. If you see
Boomm Honored For Excellence in B2B Videos
Boomm recently received a W3 Silver Award for our work on a series of B2B videos for National Pasteurized Eggs. The W3s are given by the Academy of Interactive and Visual Arts, a worldwide group of professionals from around the visual arts industries, to recognize outstanding work in digital media. Boomm’s videos for National Pasteurized Eggs were created to show the benefits of using pasteurized shell eggs in various foodservice applications. The videos featured engaging interviews, eye-catching animation, and real recipe demonstrations, all hosted on a video platform for easy viewing. We’re grateful to National Pasteurized Eggs for the opportunity to work on such an exciting project!
Happy Thanksgiving!
Boomm would like to wish all of our friends and customers a happy Thanksgiving! Enjoy the day!
InFAUXgraphic: Winning the Holiday Game From Start to Finish
Is the holiday season already getting you down? Our latest InFAUXgraphic has tips to help you survive and even beat the holiday game! Got any good advice for surviving the holidays as a marketer? Share in the comments!
4 Questions to Answer Before Updating Your B2B Website Design
Your website is outdated, slow, and glitchy. You’re ready to bring your company up to speed by creating a beautiful, functional site that will engage your customers. So all you have to do is find a digital agency and get that redesign started, right? Not so fast. If you approach your B2B website design without a clear plan and goals in mind, your new website might look shiny, but it won’t help you connect with customers or keep up with your competition. Here are 4 questions to ask yourself to help you determine what you really want out of a new website: How can your website support your marketing strategy? A website
Best Practices for Better B2B Email Subject Lines
Getting your B2B marketing email into your customers’ inboxes is only half the battle. Once it’s there, you have to convince them that it’s worth their while to open it, read it, and click on your links. Whether they open your email or not usually has a lot to do with your subject line. Here are a few best practices for creating B2B email subject lines that stand out and attract clicks from your customers: Avoid words that trigger spam filters. Many spam filters are triggered by specific words and phrases as well as email frequency and email source. For instance, “Free Ebook!!!” seems like a good, compelling subject line, but