Making Sense of the Google Answer Box
If you’ve searched for something on Google recently, your results might have included a widget at the top of the page that displayed some information related to your search. This widget is the Google Answer Box, and it appears on certain Google searches—usually, ones with definitional answers, such as “weather St. Louis” or “what is B2B marketing.” It contains a few lines of text about the topic, almost always pulled directly from a website, and a link to the website that it pulled the text from. Google hasn’t talked much about it, but the Answer Box seems designed to help searchers get the most out of results and find answers more
Boomm InFAUXgraphic: 5 Former Marketing Superheroes
Marketing techniques can change quickly--what's all the rage one year is hopelessly out of date the next. Did you ever have a winning strategy that you had to abandon when new technology came on the scene? Boomm's latest InFAUXgraphic revisits 5 former "superheroes" of marketing with powers that aren't so super any more.
Making Sure Your B2B Email Marketing Gets There
The best B2B email marketing in the world is useless if it never gets seen. Yet many marketers focus exclusively on creating shiny content, not on whether that content will actually get in front of customers’ eyes. It’s important to take steps to make sure that your customers are receiving, opening, and clicking through your emails. In this day and age of instant communication, we often assume that everything we send will be received immediately. But when it comes to email, things like spam folders and bounces can keep your B2B email marketing from ever entering a customer’s inbox in the first place. While you’ll never be able to guarantee that
Reaching The Right Audience Through Buyer Personas
How well do you know your target audience? You may understand the basic demographics of your customer base, but gaining a deeper understanding can take your marketing to the next level. There are many tools that can help grow your understanding of your audience. One of these tools is a buyer persona. A buyer persona is a representation of a member of your target audience. It’s a prototype—it doesn’t represent a specific individual, but it does have characteristics that many individual customers have. The goal is not to replicate one buyer’s identity in complete accuracy. It’s to better understand the motivations and pain points of the average customer in order to
Boomm Receives Recognition for Video Work
Boomm recently received a Gold Award from the 2015 AVA Awards for its achievements in digital advertising. The AVA Digital Awards are held by the Association of Marketing and Communication Professionals. According to the Association, only 18% of the 2,500 entries received a Gold Award this year. Boomm’s award-winning video was created on behalf of Magnetrol International, a global leader in level and flow instrumentation. Magnetrol needed to get customers’ attention at PowerGen, the power industry’s primary North American trade show. The digital media buy allowed for a 24-second display banner within a rotation of other ads. Boomm put a unique spin on this by creating three 8-second video spots, which
Prepare Your Site For the Coming Google Algorithm Update
Are you ready for April 21, 2015? That’s the date when Google has said it will update its search algorithm in order to improve the quality of its search results. Google updates its algorithm periodically, to keep up with search trends, device usage, and innovations in webpage designs. This Google algorithm update is specifically designed to improve the quality of mobile search by making sure mobile-optimized pages show up first in results. Why is this important for you and your company? Simply put, if your site is not optimized for mobile, the Google algorithm update will downgrade its rank. Other sites that are more mobile-friendly will show up ahead of your site in
Four Business Blogging Best Practices
Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in the series, are just a sample of what you’ll find in the ebook. Download it here! Blogs are all around us online, so when starting or growing a business blog, it might seem like a great idea to mimic the best practices of a successful or popular blog. But while blogging inspiration can be found anywhere, business blogs have different goals than blogs that provide entertainment or news. While sites like Gawker
5 Tips for Generating Business Blogging Content
Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in the series, are just a sample of what you’ll find in the ebook. Download it here! Ever find yourself staring at a blank page, racking your brain for an interesting business blog post topic? Or letting weeks go by without updating your company’s blog because you don’t have time to write? Generating content often feels like the hardest and most time-consuming part of business blogging. There are some strategies that can make
The Key Characteristics of a Best-in-Class B2B Blog
Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in the series, are just a sample of what you’ll find in the ebook. Download it here! Blogging is crucial to B2B marketing. It establishes thought leadership, generates leads, and can help get your website to the top of Google. Simply put, business blogging makes your marketing goals more achievable. But what are the essential elements that a B2B blog needs? Obviously, every blog is different and has to find its unique
Boomm Hires New Account Director
We’ve added another member to our Boomm team! Jeremy Meyer is our new account director. Meyer has over 15 years of experience providing integrated marketing communications solutions to leading companies headquartered in the Chicago area. He comes to us from Biomet 3i, where he served as territory manager for southern Chicago and northwest Indiana and was responsible for all sales and product marketing activities. Meyer also spent over a decade as senior account executive for GO2 Partners in Oak Brook, IL, and has worked as an account representative for Ocular Group and a sales representative for OEI Business Products. He has a bachelor’s degree in marketing from Illinois State University. “Jeremy