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Home  /  Boomm Blog   /  Boomm Receives Recognition for Video Work

Boomm Receives Recognition for Video Work

Boomm recently received a Gold Award from the 2015 AVA Awards for its achievements in digital advertising. The AVA Digital Awards are held by the Association of Marketing and Communication Professionals. According to the Association, award_winning_videoonly 18% of the 2,500 entries received a Gold Award this year.

Boomm’s award-winning video was created on behalf of Magnetrol International, a global leader in level and flow instrumentation. Magnetrol needed to get customers’ attention at PowerGen, the power industry’s primary North American trade show. The digital media buy allowed for a 24-second display banner within a rotation of other ads. Boomm put a unique spin on this by creating three 8-second video spots, which gave Magnetrol more repeated exposure within the total ad rotation. The banner messages were hard-hitting and focused on power industry “pain points,” instead of product information. The result? An increase in traffic to Magnetrol’s booth. Thanks to Magnetrol for giving Boomm this exciting and cutting-edge project!