5 Ways to Use Off-Page SEO to Get to the Top of Google
Due to the recent Google Hummingbird algorithm update, many B2B marketers are looking for additional ways to bolster their SEO efforts. Marketers who know how to leverage off-page SEO tactics can help ensure that their website will reach the top of Google’s search rankings. Off-page SEO is all about building online authority for your website, and has long been defined by the quantity, quality and relevance of inbound links to your website. While there are many ways to build a diversified portfolio of inbound links, most businesses really only need to focus on 5 tactics: Employing modern link building techniques, creating compelling content, using co-marketing, leveraging social media and practicing effective PR. Modern
Boomm Welcomes New Senior Digital Designer
We’re pleased to announce that Mic Seaton recently joined Boomm as a senior digital designer. Mic adds expertise in a variety of design disciplines to our award-winning creative team. Mic comes to Boomm with a strong background in digital design, video and motion design and graphic design. Prior to joining Boomm, he was the multimedia director at QMI Security Solutions. He has also worked at North American Company for Life and Health as a senior creative, at OfficeMax as an art director and at Ideanet as a senior motion graphics artist. Mic is a graduate of the Illinois Institute of Art in Chicago, where he earned a bachelor of fine arts
The Top 10 Boommvox B-to-B Blog Posts of 2013
As 2013 comes to a close, we’re taking a look back at our 10 most read blog posts during the past year. Our blogs about social media drew the most reader interest, with our B-to-B Facebook 101 and B-to-B Twitter 101 posts accounting for half of the year’s top posts. Readers also enjoyed our blogs about email marketing, sales cycle marketing strategies and SEO strategies. Read on for tips and best practices that you can use as part of your 2014 marketing plans. B-to-B Facebook 101: How to Create a Page that Generates Leads: Whether you’re new to Facebook, or have a business page that could use some help, this post
Happy Holidays from Boomm Marketing & Communications
At Boomm, one of our greatest joys during the holidays is the opportunity to thank you for your support. The entire Boomm team wishes you a holiday season filled with peace, joy and love – and the very best for the New Year. We look forward to working with you in 2014.
New Lead Generation: 5 Ways to Create Irresistible Offers
“Yes” is one of the most powerful words in the human language. And if you think about all of the things that we do as b-to-b marketing professionals, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce or in high demand, it becomes more desirable. Whether you are offering a whitepaper, free trial or download, you can use these attributes to overcome a lead’s typical friction, doubt or concern. Why do these tactics work? Because people need to perceive the value of your offer to be greater than what you are asking for in return. The higher the perception of value, the more irresistible
Boomm Staff and Clients Get into the Holiday Spirit
The Friday before Thanksgiving, Boomm Marketing & Communications got the holidays off to a spirited start at the Two Brothers Tap House in Warrenville. Boomm employees, clients and friends got together to enjoy food, fun and a tasty selection of Two Brothers’ craft beers – followed by an entertaining tour of the on-site commercial brewery. To view more photos from this festive event, please visit us on Facebook. While you’re there, please give our Facebook page a “like” to receive free B2B marketing tips and resources from the Boomm team – your support would truly put the “happy” in our holidays!
Boomm InFAUXgraphic: Top Things B2B Marketers Are Giving Thanks for This Year
We’re thankful for so many things at this time of the year, especially our wonderful clients and blog readers! In the spirit of Thanksgiving, we’re hoping to give you a smile with this month’s holiday-themed inFAUXgraphic. If you’d like to view more Boomm infauxgraphics, please visit us on Facebook. While you’re there, please give our Facebook page a “like” to receive free B2B marketing tips and resources from the Boomm team – we’d truly be thankful for your support!
Why Google+ is a Must for B-to-B Blog Authors and SEO
If you’ve used Google recently, you’ve probably seen the newly enhanced listings that have begun to appear on your search results pages. These so-called “rich snippets” are the result of a new SEO ranking factor called Google Authorship. It’s easy to see that having this type of verified result for your company’s blog posts makes it more likely that people will click on your search engine result listings. In fact, a Google executive has stated that Google plans to give higher search engine rankings to content that is published by verified authors. To receive these types of SEO benefits, your company must set up Google Authorship. And the process begins with
B-to-B Website Redesign: How to Create an Inbound Marketing Machine
Every now and then, your website needs a refresh. There are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new Content Management System, the site is getting lackluster results or it looks like it was built in 1999 (eek). Eventually, there comes a time when you’ve made all of the revisions and quick-fixes possible to your current site. That’s when you need a bigger change. A radical redesign is a great way to transform your tired old website into a beautiful new butterfly. A b-to-b website redesign can be a huge success – or fail terribly. After all, it’s a long and tedious process. That’s why
Boomm Takes Three American Graphic Design Awards for B2B Marketing Efforts
We’re pleased to announce that Boomm Marketing & Communciations has earned three 2013 American Graphic Design Awards in the Advertising, Internet Design, and Brochures/Collateral categories. We won the three awards for print advertising, brochure, email, and microsite elements that were part of an integrated b2b marketing campaign to launch the Eclipse® Model 706 guided wave radar transmitter. The Eclipse is a next-generation level instrumentation device manufactured by our client, Magnetrol® International, Incorporated. The American Graphic Design Awards is a national design competition that honors print, packaging, point-of-purchase, Internet, interactive, and motion graphics work. The competition is open to graphic design firms, advertising agencies, in-house corporate/institutional designers, publishers, and other media across the