by Jeff Andrews, VP Client Services HAL 9000, your Heuristically programmed ALgorithmic computer, is here. Well, actually, it’s Alexa, Siri, and if you still watch SNL, Echo Silver. Love the ‘Uh huh’ feature. So how is artificial intelligence driving marketing? Let’s ask BOOMMER, our smart, in-house Type
by Fred Gaede, Chief Creative Officer What’s your process for taking notes during a meeting? Do you use your smartphone or prefer a legal pad and pen? Maybe you would prefer to simply record the meeting and listen to it later.
by Randy Mitchell, Creative Director For a few memorable years, my office spanned the great divide. I’m not talking about the Grand Canyon or even Triple Divide Peak in Glacier National Park. Oh no, this geographic rift was far more monumental. I
by Kathryn Brill, Social Media and Content Marketing Specialist Are you burnt out on B2B social media? It seems like marketers are becoming increasingly disillusioned with social media, and wondering what purpose it truly serves their business. And who could blame
by Pat McAuley, President/Chief Strategy Officer We all were so much younger in 1998. Busting “The Running Man” moves in our Zubaz, the future sure seemed bright. Turns out, we were right … and not only because Zubaz aren’t a thing
by Randy Mitchell, Creative Director If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy, concepting, workflows, tactics and social. And somewhere
by Jeff Andrews, VP Client Services Introductions have been made, business cards have been passed, drinks offered…all of the first-time-meeting rituals have passed. You even brought the right dongle to connect with the prospect’s monitor. Your sales presentation is going smoothly,
by Jeff Andrews, VP Client Services We all know that there’s no silver bullet or one-size-fits-all sales presentation that will have prospects stuffing your inbox or signing on the dotted line before you leave the meeting. But there are things you
by Dane Prickett, Media Director When people first learn what my job involves, their initial reaction tends to be something like this: “That sounds very interesting. If someone asked me how to buy media, I wouldn’t even know where to begin.” In
by Randy Mitchell, Creative Director The time: 10,000 years ago The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are locked in a heated debate over a timeless marketing question: