By Randy Mitchell   “See you back here in a couple of weeks.” That was what we said to each other as we left the office on the morning of March 16, 2020. And we sincerely meant it. That “quick return” theory was the first wrong belief in a year that was full of them. But it was also a rather small miscalculation in the grand scheme of things. Thinking back on the last twelve months, I am still astonished at how many longstanding professional marketing beliefs were challenged and ultimately changed. These were the rocks of our profession, and they were rocked to their foundations. Let’s consider some of those long-held beliefs and how a better

by Randy Mitchell, Creative Director For a few memorable years, my office spanned the great divide. I’m not talking about the Grand Canyon or even Triple Divide Peak in Glacier National Park. Oh no, this geographic rift was far more monumental. I worked directly on the borderline between B2C and B2B. In those days, my agency offered both B2C and B2B services, and my office marked the separation line between the two groups. In fact, I was the only individual on staff that worked on both B2C and B2B accounts, so I saw the best and worst of the two worlds. It was a tumultuous time. One moment we were concepting a fashion insert