In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study by Junta42 and MarketingProfs, 90 percent of B2B marketers are already using some form of content marketing. The study also found that 51 percent of B2B companies planned to increase their content marketing budgets. If your company is still on the sidelines, there are many ways to get going with web content marketing. In its Content Marketing Playbook, the Content Marketing Institute lists 42 of the top content marketing tactics