Boomm InFAUXgraphic: LinkedIn Profile Title Travesties
At Boomm, we know that LinkedIn is a great social network for B2B companies, but some of the LinkedIn profile titles that other members use truly do amaze us. This got our creative team thinking about some of the self-proclaimed job titles we’ve seen on LinkedIn – and why we find them so annoying. If you’d like to view more Boomm infauxgraphics, please visit us on Facebook.
How to Use B2B Social Prospecting to Generate Sales Leads
As a B2B marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and more than 230 million monthly active users on Twitter, you know that there’s more potential than ever to use social platforms to get your company’s name out there, spread your content and draw more people to your website. That’s why smart inbound marketers also practice social media prospecting to discover untapped leads in social media. Social prospecting is the art of scouring the social web, identifying potential prospects, providing content to convert them into leads and getting those leads to your sales
How to Use Social Media in Asia for B2B Marketing Success
As social media becomes a mainstay for B2B companies, many marketing professionals are learning that social media success in Asian markets requires more than posting English-only updates on sites such as Facebook, Twitter, YouTube and LinkedIn. While these U.S.-based sites are very popular in many Asian countries, to reach overseas buyers you may also need to post updates in a country’s native language on these sites – or to use additional social networks that are based in Asia. Although Facebook is the most popular social network in most of Asia, an infographic by We Are Social Singapore shows that this is not the case in some key Asian markets. This is
Boomm InFAUXgraphic: Historic President’s Day Tweets
President's Day, observed annually on the third Monday of February, celebrates the birthdays of two of our greatest presidents – Abraham Lincoln (born on February 12) and George Washington (born on February 22). This holiday got our creative team wondering what general George and honest Abe would have had to say if social media was available back in the day. If you’d like to view more Boomm infauxgraphics, please visit us on Facebook.
5 Free Competitive Analysis Tools for B2B Marketers
In recent years, many B2B marketers have come to the sad realization that the effectiveness of marketing tactics such as print ads and trade shows is fading fast. Rather than paying for pricey print ads that their customers will probably never see, many B2B marketers have begun moving their promotions online to generate new sales leads. According to a 2013 study by the Business Marketing Association and Omobono, digital marketing now accounts for 42% of B2B marketing expenditures. But, digital marketing success requires more than an attractive website. You also have to make sure that customers and prospects can find your company online. That’s where search engine optimization (SEO) comes in. If you’re
B2B New Year’s Resolutions We’ve Already Broken
As January comes to a close, our staff members are still sticking to some New Year’s Resolutions – such as losing weight. But, Boommers have already given up on a handful of their goals for 2014. Can you relate to any of these? Visit our Facebook page to view more Boomm infauxgraphics.
2014 Marketing Trends Roundup: Predictions from Top Industry Thought Leaders
It’s that time of the year again! As the New Year begins, many industry groups and publications are peering into their crystal balls to predict what will be hot – and what will not – in the coming year. This is especially true when it comes to marketing and communications. At Boomm, we’re dedicated to keeping up with the latest trends to help you build your business. And we understand that you don’t have time to read what every industry expert is predicting for 2014. That’s why we’ve rounded up some of the top 2014 marketing trends and predictions from top industry thought leaders – including the Content Marketing Institute (CMI)
5 Ways to Use Off-Page SEO to Get to the Top of Google
Due to the recent Google Hummingbird algorithm update, many B2B marketers are looking for additional ways to bolster their SEO efforts. Marketers who know how to leverage off-page SEO tactics can help ensure that their website will reach the top of Google’s search rankings. Off-page SEO is all about building online authority for your website, and has long been defined by the quantity, quality and relevance of inbound links to your website. While there are many ways to build a diversified portfolio of inbound links, most businesses really only need to focus on 5 tactics: Employing modern link building techniques, creating compelling content, using co-marketing, leveraging social media and practicing effective PR. Modern
Boomm Welcomes New Senior Digital Designer
We’re pleased to announce that Mic Seaton recently joined Boomm as a senior digital designer. Mic adds expertise in a variety of design disciplines to our award-winning creative team. Mic comes to Boomm with a strong background in digital design, video and motion design and graphic design. Prior to joining Boomm, he was the multimedia director at QMI Security Solutions. He has also worked at North American Company for Life and Health as a senior creative, at OfficeMax as an art director and at Ideanet as a senior motion graphics artist. Mic is a graduate of the Illinois Institute of Art in Chicago, where he earned a bachelor of fine arts
The Top 10 Boommvox B-to-B Blog Posts of 2013
As 2013 comes to a close, we’re taking a look back at our 10 most read blog posts during the past year. Our blogs about social media drew the most reader interest, with our B-to-B Facebook 101 and B-to-B Twitter 101 posts accounting for half of the year’s top posts. Readers also enjoyed our blogs about email marketing, sales cycle marketing strategies and SEO strategies. Read on for tips and best practices that you can use as part of your 2014 marketing plans. B-to-B Facebook 101: How to Create a Page that Generates Leads: Whether you’re new to Facebook, or have a business page that could use some help, this post