In last week’s blog post, we discussed 5 B2B website best practices that you can use to help get your company found online. Now that you are generating more website traffic for your company, you need to focus on getting
Most B2B marketers today realize that their company’s website is an essential piece of their online marketing strategy. Every B2B company needs an online presence to reach buyers in the Internet age. But, a great website isn’t so great if no
Is your B2B company still not active on social media? Did your company get started on a social media site such as Facebook or Twitter, but become discouraged because no one followed your company – or “liked” its posts? Do you have
At Boomm, we know that LinkedIn is a great social network for B2B companies, but some of the LinkedIn profile titles that other members use truly do amaze us. This got our creative team thinking about some of the self-proclaimed
As a B2B marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and more than 230 million monthly active users on Twitter, you know
As social media becomes a mainstay for B2B companies, many marketing professionals are learning that social media success in Asian markets requires more than posting English-only updates on sites such as Facebook, Twitter, YouTube and LinkedIn. While these U.S.-based sites
President's Day, observed annually on the third Monday of February, celebrates the birthdays of two of our greatest presidents – Abraham Lincoln (born on February 12) and George Washington (born on February 22). This holiday got our creative team wondering
In recent years, many B2B marketers have come to the sad realization that the effectiveness of marketing tactics such as print ads and trade shows is fading fast. Rather than paying for pricey print ads that their customers will probably
As January comes to a close, our staff members are still sticking to some New Year’s Resolutions – such as losing weight. But, Boommers have already given up on a handful of their goals for 2014. Can you relate to
It’s that time of the year again! As the New Year begins, many industry groups and publications are peering into their crystal balls to predict what will be hot – and what will not – in the coming year. This