B2B Twitter Strategy to Maximize Interaction and Minimize Spam
Twitter is what you make of it. It can be a great place to interact with others in your industry and a consistent source of leads and news—or it can be a confusing mess of irrelevant information and spam. Having a good B2B Twitter strategy in place will help you make the most of your social media experience. There are two parts to a good Twitter strategy: maximizing interaction, especially with industry influencers, and minimizing spam. Maximizing Interaction It can be tough to put the “social” in “social media” as a B2B company. So many people are talking, and it’s hard to hear them all, let alone respond. Here are a few
Boomm Wins B2 Award For Digital Banner Advertising
Boomm was recently honored with a B2 Excellence Award for its digital advertising work. The B2s are given by the Business Marketing Association (BMA), a national organization of business marketing professionals. The awards honor outstanding marketing achievement in a variety of categories. Boomm’s Excellence Award was given for our work on a digital banner ad for Magnetrol International, Incorporated, a global level instrumentation manufacturer. We created a series of motion graphics animations to be displayed at a trade show and attract attention and traffic to Magnetrol’s booth. This is the fourth award this digital banner display has won—it has also received an AIVA Award of Distinction, a Hermes Gold Award, and an
Six Steps To Homepage Optimization
What kind of first impression does your homepage make? It should be a place that promotes your business well, attracts customers, and generates leads. Since the homepage is the gateway to the rest of your website—and your business—homepage optimization should be a key part of your marketing strategy. Here are some best practices for making your homepage the optimal entrance point for potential customers: Make your message clear. Studies show that the average visitor only spends 10 seconds on your home page before leaving if they don’t connect with your marketing messages. Craft a marketing message that’s compelling and direct, and make sure visitors to your site can grasp it
Six Surprising B2B Marketing Statistics
Making strategic marketing choices gets complicated. Sometimes you need some reinforcement that you’re on the right track. B2B marketing statistics can shed light on everything from blogging to social media usage. Here are six surprising statistics from various areas of B2B marketing—and why they matter: Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing) It often feels very difficult to generate leads using social media, since it can be a casual environment and many users follow companies without ever interacting with them. But there’s a far greater chance that your social media leads will convert than that someone will respond to a print ad or
Three Online Marketing Tools That We’re Loving This Week
A well-made online marketing tool can help you take a project from good to great or understand why your efforts to reach people didn’t pan out. But there are so many great tools available today that it often seems daunting to find new ones. Some Boommers recently attended the Social Media Masters Summit in Chicago, a day of learning from brand marketers on the cutting edge hosted by Digital Megaphone. We came away with some great new insights, as well as some helpful marketing tools. Here are three of the best new-to-us online marketing tools we discovered, and why we think they’re awesome: SpyFu. What if you could shore up your own
Boomm Wins AIVA Award for Digital Advertising Work
We’re pleased to announce that Boomm has won an Award of Distinction in the 2015 Communicator Awards! The Communicator Awards are given by the Academy of Interactive and Visual Awards (AIVA) to outstanding projects in advertising, communications and media. Boomm received its Award of Distinction in the Outdoor/Environmental Video category. The award recognized our work on a digital display video for Magnetrol International, Incorporated, a leading global manufacturer of level and flow instrumentation. Boomm created three 8-second video spots to attract attention to Magnetrol’s booth at PowerGen, NorthAmerica’s primary trade show for the power industry. They delivered pointed, hard-hitting messages with a focus on important issues and pain points in the
Boomm Honored With Three Hermes Awards
Boomm recently had three projects receive recognition from the 2015 Hermes Awards. The Hermes Awards honor excellence in creative communication and advertising from around the world. Two projects received Gold Awards, both created on behalf of Magnetrol International, Inc., a global supplier of level and flow instrumentation technology. One was a series of print ads that showed the benefits of using Magnetrol products. The other project was a solution to attract visitors to Magnetrol’s booth at PowerGen, a leading North American trade show in the power industry. Boomm created three 8-second video spots for a digital display banner. This is the fourth award that the digital display videos have received. Boomm also
Making Sense of the Google Answer Box
If you’ve searched for something on Google recently, your results might have included a widget at the top of the page that displayed some information related to your search. This widget is the Google Answer Box, and it appears on certain Google searches—usually, ones with definitional answers, such as “weather St. Louis” or “what is B2B marketing.” It contains a few lines of text about the topic, almost always pulled directly from a website, and a link to the website that it pulled the text from. Google hasn’t talked much about it, but the Answer Box seems designed to help searchers get the most out of results and find answers more
Boomm InFAUXgraphic: 5 Former Marketing Superheroes
Marketing techniques can change quickly--what's all the rage one year is hopelessly out of date the next. Did you ever have a winning strategy that you had to abandon when new technology came on the scene? Boomm's latest InFAUXgraphic revisits 5 former "superheroes" of marketing with powers that aren't so super any more.
Making Sure Your B2B Email Marketing Gets There
The best B2B email marketing in the world is useless if it never gets seen. Yet many marketers focus exclusively on creating shiny content, not on whether that content will actually get in front of customers’ eyes. It’s important to take steps to make sure that your customers are receiving, opening, and clicking through your emails. In this day and age of instant communication, we often assume that everything we send will be received immediately. But when it comes to email, things like spam folders and bounces can keep your B2B email marketing from ever entering a customer’s inbox in the first place. While you’ll never be able to guarantee that