Summer is intern season, and that means dealing with a whole range of personalities, work habits and expectations. Boomm's latest InFAUXgraphic looks at a few types of interns and how to help them work for you. What kinds of interns do
Last week, we looked at the three types of digital media: paid, earned and owned media. Here’s a quick refresher on each of these three types: Each of these types of media has advantages and disadvantages on their own, which is
In the fast-expanding field of digital media, content is king. Companies are working hard to produce new content that will reach a wide audience and capture new customers. However, not all content is created equal, and not every type of
Twitter is what you make of it. It can be a great place to interact with others in your industry and a consistent source of leads and news—or it can be a confusing mess of irrelevant information and spam. Having
Boomm was recently honored with a B2 Excellence Award for its digital advertising work. The B2s are given by the Business Marketing Association (BMA), a national organization of business marketing professionals. The awards honor outstanding marketing achievement in a variety
What kind of first impression does your homepage make? It should be a place that promotes your business well, attracts customers, and generates leads. Since the homepage is the gateway to the rest of your website—and your business—homepage optimization should
Making strategic marketing choices gets complicated. Sometimes you need some reinforcement that you’re on the right track. B2B marketing statistics can shed light on everything from blogging to social media usage. Here are six surprising statistics from various areas of
A well-made online marketing tool can help you take a project from good to great or understand why your efforts to reach people didn’t pan out. But there are so many great tools available today that it often seems daunting
We’re pleased to announce that Boomm has won an Award of Distinction in the 2015 Communicator Awards! The Communicator Awards are given by the Academy of Interactive and Visual Awards (AIVA) to outstanding projects in advertising, communications and media. Boomm received
Boomm recently had three projects receive recognition from the 2015 Hermes Awards. The Hermes Awards honor excellence in creative communication and advertising from around the world. Two projects received Gold Awards, both created on behalf of Magnetrol International, Inc., a global