Build Better Public Relations Strategies With These Reporter Pitching Tips
PR practitioners, beginners and pros alike, benefit from journalists’ first-hand advice on pitching best practices. Boomm enjoyed a refresher course on a critical component of public relations strategies – media outreach – when our team attended the latest HARO Connects event. HARO, a free service that connects the media with subject matter experts, hosted Chicago Tribune reporters Becky Yerak, William Hageman and Nara Schoenberg in a lively panel discussion about what reporters want. Some of the tips were old, some were new and some even busted stubborn PR beliefs. All should help you refine successful public relations strategies. Here’s a top line of the after-hours conversation: [caption id="attachment_5040" align="alignright" width="290"]
Boomm InFAUXgraphic: How To Tell When You Need A New B2B Website Design
Feel like your website needs an overhaul? In Boomm’s latest inFAUXgraphic, we look at five ways to tell when it’s way, way past time for an update to your B2B website design. Are there any others you would add?
4 B2B Social Media Marketing Hacks to Make You Look Like an Expert
So you’ve created your B2B social media marketing strategy—you know what you want to say in your posts, how you want to connect with your audience, and what content you plan to share. You’re on your way to a strong social media presence. But have you thought about what time of day is the best to post? Or how many characters your posts should be? These things may seem small, but paying attention to them can elevate your social media presence and demonstrate a mastery of the space that signals your expertise to your audience. Here are four simple things to add to your B2B social media strategy: Post at
Four Free Resources for B2B Marketing Inspiration
Some days, we need a little marketing inspiration. How can we take our blogging to the next level? Is there an innovative way to generate more leads? What are other marketers doing to create solutions for their clients and take advantage of the wide range of resources available? If you’re looking to be inspired, consider checking out our library of resources that touch on some of the most critical topics for today’s marketers. From email marketing to SEO, social media to website design, we’ve got free ebooks and white papers with helpful tips and strategies, as well as case studies that show how we’ve applied some of these strategies to work
4 CTA Best Practices for Increasing Conversion
Calls-to-action, or CTAs, are an essential part of every website—they draw in new customers, create conversions, and generate leads. But when you have a low click rate, failed conversions, or no new contacts, it feels like CTAs aren’t living up to their promise. If your CTAs are going unclicked, you may need to change your approach to make them more compelling. Here are four CTA best practices to ensure your CTAs do their jobs: Make sure the CTA is fully functional. As simple as it sounds, some CTAs may not be generating leads because of an error in setup or function. Double-check that your CTAs link to the correct page, that
Five Reasons to Consider Instagram for B2B Marketing
The “big three” of B2B social media marketing—Facebook, Twitter, and LinkedIn—are well established and the ways they can boost your marketing are well documented. Almost every B2B marketer understands why it’s important to maintain a presence and have a strategy for those sites. But many B2B marketers shy away from another of the most popular forms of social media: Instagram. Whether they perceive it as a site for teens only, believe their company would have nothing to share, or worry that its popularity is a fad, “Instagram for B2B” is often ignored as a possible strategy. While Instagram isn’t for every company, there are plenty of reasons to make it part
5 Content Marketing Problems Solved by an Editorial Calendar
What if there was a single tool that solved your content creation and maintenance problems? While there’s no such thing as a magic bullet, using an editorial calendar as part of your content marketing strategy does help with many common problems. An editorial calendar is an organizational system that lays out the dates, subjects, SEO keywords and other important information for your content throughout the year, such as social media posts, white papers, or blog posts. It’s created in advance, so it’s a plan for the future, not a list of what’s already been done. And it can make a content marketer’s life much, much easier. Here are a few issues
Boomm InFAUXGraphic: Getting the Most Out of Your Interns
Summer is intern season, and that means dealing with a whole range of personalities, work habits and expectations. Boomm's latest InFAUXgraphic looks at a few types of interns and how to help them work for you. What kinds of interns do you have in your office?
Building a Stronger Digital Media Strategy
Last week, we looked at the three types of digital media: paid, earned and owned media. Here’s a quick refresher on each of these three types: Each of these types of media has advantages and disadvantages on their own, which is why a solid digital media strategy should use all three. Here’s how to make paid, earned and owned media work together: Start with owned media and build a strong brand identity. Owned media is the bedrock of a digital media strategy. Without a strong presence and identity in the spaces you own, it’s hard to convince audiences in other spaces to pay attention to you. Make it a priority to create
The Three Types of Digital Media and How to Make Them Work for You
In the fast-expanding field of digital media, content is king. Companies are working hard to produce new content that will reach a wide audience and capture new customers. However, not all content is created equal, and not every type of media is suited for a marketing strategy. In this two-part blog series, we’ll explore the three main types of digital media, what they are, and how to use them to your advantage. This post will give an overview of the three types of digital media. Paid Media. Paid media is what most people think of when they think of advertising. It’s the most traditional of the three types of digital media—you