B2B Website Best Practices: How to Improve User Experience and Bounce Rates
In last week’s blog post, we discussed 5 B2B website best practices that you can use to help get your company found online. Now that you are generating more website traffic for your company, you need to focus on getting that traffic to stay on your website. It depends on the industry, but most websites have a 30-60% bounce rate on average. This means that a majority of the traffic that enters your corporate website leaves without navigating to any other pages. And they may never come back! To engage visitors, you need to pay close attention to the design and usability of your company’s website. Here are some tips you can
5 B2B Website Best Practices to Help Your Company Get Found Online
Most B2B marketers today realize that their company’s website is an essential piece of their online marketing strategy. Every B2B company needs an online presence to reach buyers in the Internet age. But, a great website isn’t so great if no one visits it. That’s why your website needs to not just exist, it needs to become an inbound marketing machine that attracts visitors, educates them and convinces them to buy. To make the most of your website, you need to know how to help your company get found online. This process begins with search engine optimization (SEO), an absolute must-have for any website, but it takes hard work to reach page
7 Ways to Revive a Dead (or Dying) B2B Social Media Presence
Is your B2B company still not active on social media? Did your company get started on a social media site such as Facebook or Twitter, but become discouraged because no one followed your company – or “liked” its posts? Do you have competitors who have an active social media presence – but no idea how to get your company there? If so, you already know how overwhelming social media – and finding people to connect and engage with – can be. But, what you don’t know is that there are a few basic steps you can take to revive your B2B social media presence. Here are 7 things you can do to bring
Boomm InFAUXgraphic: LinkedIn Profile Title Travesties
At Boomm, we know that LinkedIn is a great social network for B2B companies, but some of the LinkedIn profile titles that other members use truly do amaze us. This got our creative team thinking about some of the self-proclaimed job titles we’ve seen on LinkedIn – and why we find them so annoying. If you’d like to view more Boomm infauxgraphics, please visit us on Facebook.
How to Use B2B Social Prospecting to Generate Sales Leads
As a B2B marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and more than 230 million monthly active users on Twitter, you know that there’s more potential than ever to use social platforms to get your company’s name out there, spread your content and draw more people to your website. That’s why smart inbound marketers also practice social media prospecting to discover untapped leads in social media. Social prospecting is the art of scouring the social web, identifying potential prospects, providing content to convert them into leads and getting those leads to your sales
How to Use Social Media in Asia for B2B Marketing Success
As social media becomes a mainstay for B2B companies, many marketing professionals are learning that social media success in Asian markets requires more than posting English-only updates on sites such as Facebook, Twitter, YouTube and LinkedIn. While these U.S.-based sites are very popular in many Asian countries, to reach overseas buyers you may also need to post updates in a country’s native language on these sites – or to use additional social networks that are based in Asia. Although Facebook is the most popular social network in most of Asia, an infographic by We Are Social Singapore shows that this is not the case in some key Asian markets. This is
Boomm InFAUXgraphic: Historic President’s Day Tweets
President's Day, observed annually on the third Monday of February, celebrates the birthdays of two of our greatest presidents – Abraham Lincoln (born on February 12) and George Washington (born on February 22). This holiday got our creative team wondering what general George and honest Abe would have had to say if social media was available back in the day. If you’d like to view more Boomm infauxgraphics, please visit us on Facebook.
5 Free Competitive Analysis Tools for B2B Marketers
In recent years, many B2B marketers have come to the sad realization that the effectiveness of marketing tactics such as print ads and trade shows is fading fast. Rather than paying for pricey print ads that their customers will probably never see, many B2B marketers have begun moving their promotions online to generate new sales leads. According to a 2013 study by the Business Marketing Association and Omobono, digital marketing now accounts for 42% of B2B marketing expenditures. But, digital marketing success requires more than an attractive website. You also have to make sure that customers and prospects can find your company online. That’s where search engine optimization (SEO) comes in. If you’re
B2B New Year’s Resolutions We’ve Already Broken
As January comes to a close, our staff members are still sticking to some New Year’s Resolutions – such as losing weight. But, Boommers have already given up on a handful of their goals for 2014. Can you relate to any of these? Visit our Facebook page to view more Boomm infauxgraphics.
2014 Marketing Trends Roundup: Predictions from Top Industry Thought Leaders
It’s that time of the year again! As the New Year begins, many industry groups and publications are peering into their crystal balls to predict what will be hot – and what will not – in the coming year. This is especially true when it comes to marketing and communications. At Boomm, we’re dedicated to keeping up with the latest trends to help you build your business. And we understand that you don’t have time to read what every industry expert is predicting for 2014. That’s why we’ve rounded up some of the top 2014 marketing trends and predictions from top industry thought leaders – including the Content Marketing Institute (CMI)