B2B video productions frequently begin with chaos. Clients or coworkers suddenly need a video produced for a big meeting, or product launch or trade show. They haven’t been able to think the project through yet, but the deadline is looming
There is a game B2B marketers around the globe play every day. The stakes are always high, the rules are never the same, the goals can change during the game, and it often takes months to determine a winner. The game
Editor’s note: This the latest article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig into the shifting perceptions of X and LinkedIn. There are some
Have you ever watched YES? (We see you nodding, 368,000 Yankees fans.) How about the Magnolia Network? (We see you too, 170,000 Chip and Joanna Gaines fans.) Anyone binging on NFL Network? (Wow, you’re over 50 million strong, football fans.) Those networks are,
A major B2B program status meeting is about to start. Every key department is represented, including the C-Suite, Strategy, Analytics, Category Marketing, Sales, Logistics, Social Media, Programming, IT, Finance and Account Services. To underscore the importance of this cross-functional gathering,
What will AI ultimately mean to humankind? According to business leaders, social influencers, legendary intellects and emerging thinkers, AI will: Put an end to work Change the world more than anything else in history Amplify human intelligence Reinvent the way
“Words are a lens to focus one’s mind.” - Ayn Rand “Editing is a lens to focus one’s words.” - Boomm If you have an editor on staff, please send them a thank you email. Their job is to make your writing
Every year around this time the insanity begins. The first emails arrive proclaiming, “Call for entries.” The account and creative teams heatedly debate over which campaigns might impress the judges. The agency president frets over winning more trophies than her competitors.
Editor’s note: This the latest article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig into the challenge of uncovering fresh topics. How do you judge the value
Journalism and content marketing are not identical twins, but they’re in the same family photo. Both are intended to tell an illuminating story using relevant facts and expert analysis. When they do so, journalism and content marketing serve to enlighten their