Boomm Takes Four in Three
Four in three = four awards in three competitions. A big thanks to our clients, who are the reason we work so hard to produce work that gets noticed. Here is a summary of our recent wins: Public Relations Society of America (PRSA), Chicago Chapter “Skyline” Awards: Boomm won an Award of Excellence in the Business-to-Business (B2B) Media Relations category for its work for OSI Group, Ltd. The winning program on behalf of the leading global food provider achieved significant, strategic media placement in numerous media outlets serving the foodservice and food processing industries. The PRSA is the world’s largest organization of public relations professionals. Summit International Awards: Boomm earned honors in
B2B Website Best Practices Infographic
Infographed by popular demand! Our clients and blog readers are always looking for information about building smarter, results-driven digital content. Based on an earlier blog article, we're providing a quick-read infographic on B2B website best practices. We'd love to hear if you found it useful.
Boomm InFAUXgraphic: Tips for Social Media Posting
Can there ever be too much of a good thing? When it comes to social network posting frequency and that fine line between compelling content and incessant chatter
Build A Killer Digital Brand With These B2B Website Best Practices
Is your digital brand being informed by B2B website best practices? It’s time to assess your online presence – and redress weaknesses that may inhibit your website’s performance. Anyone who has ever been through a website build or redesign knows it isn’t easy. Depending on the size of the site, the sheer complexity of design and development steps often requires a formal project management process to see a website build-out through to successful completion. When it comes to graphical execution, what works “on paper” can often be difficult to emulate in a digital environment, particularly when working with templates or pre-determined brand standards. Consideration of customers’ data needs – especially in
How to Optimize Landing Pages for Lead Conversion
Now that you know how to get found online and create effective calls-to-action (CTAs) for your website, you need to convert prospects into sales leads. Most website visitors are not ready to buy the first time they visit your website, so it is critical to get them to provide their contact information during their initial visit to your website. If a prospect leaves your website without providing at least their email address, you lose the opportunity to nurture them until they are ready to buy. That’s why every CTA on your website should direct visitors to a landing page. Landing pages are the best way for you to capture leads on your website
5 Ways to Increase Website Lead Generation with Effective Calls-to-Action
Internet usage is growing rapidly and you need to be there when prospects are looking for the products and services that your company offers. Your corporate website may be the most important factor in your inbound marketing strategy, but digital marketing success requires more than just having a website. Once you’ve begun driving traffic to your website and engaging visitors with compelling content, you need to convert your visitors from prospects into sales leads. You can accomplish this by adding call-to-action (CTA) images and text across your website. The goal of a CTA is to drive a visitor to take a desired action, such as subscribing to you newsletter, downloading a free ebook
7 B2B Website Best Practices to Create Compelling Content for Visitors
Using the first two blog posts in our B2B website best practices series, you should be well on your way to helping your company get found online and improving the user experience on your company’s website. Now, it’s time for you to begin building compelling content for your website visitors. Content is one of the most important aspects of any website. With the rise of inbound marketing, content has become front and center in the minds of marketers. Content is also what search engines and people are looking for, what drives visitors to your site – and what turns prospects into leads. Here are seven best practices you can use to create great
B2B Website Best Practices: How to Improve User Experience and Bounce Rates
In last week’s blog post, we discussed 5 B2B website best practices that you can use to help get your company found online. Now that you are generating more website traffic for your company, you need to focus on getting that traffic to stay on your website. It depends on the industry, but most websites have a 30-60% bounce rate on average. This means that a majority of the traffic that enters your corporate website leaves without navigating to any other pages. And they may never come back! To engage visitors, you need to pay close attention to the design and usability of your company’s website. Here are some tips you can
5 B2B Website Best Practices to Help Your Company Get Found Online
Most B2B marketers today realize that their company’s website is an essential piece of their online marketing strategy. Every B2B company needs an online presence to reach buyers in the Internet age. But, a great website isn’t so great if no one visits it. That’s why your website needs to not just exist, it needs to become an inbound marketing machine that attracts visitors, educates them and convinces them to buy. To make the most of your website, you need to know how to help your company get found online. This process begins with search engine optimization (SEO), an absolute must-have for any website, but it takes hard work to reach page
7 Ways to Revive a Dead (or Dying) B2B Social Media Presence
Is your B2B company still not active on social media? Did your company get started on a social media site such as Facebook or Twitter, but become discouraged because no one followed your company – or “liked” its posts? Do you have competitors who have an active social media presence – but no idea how to get your company there? If so, you already know how overwhelming social media – and finding people to connect and engage with – can be. But, what you don’t know is that there are a few basic steps you can take to revive your B2B social media presence. Here are 7 things you can do to bring