By Randy Mitchell There are some moments when the world of B2B does not make sense. Thankfully, these meltdowns are few and far between. I had one of them last week and I’m still reeling. My moment of madness happened because I
By Randy Mitchell Every spring, my pushy Aunt Captious corners me with the same question: “Do you have any Super Bowl commercials in the works, hotshot?” Every spring, I sheepishly give the same answer: “Well, no. You see, I work at a
By Randy Mitchell If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy, concepting, workflows, tactics and the emerging role of social. And
By Randy Mitchell The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are locked in a heated debate over a timeless marketing question: “What should our tagline be?” The meeting
By Randy Mitchell You’re a reasonable marketing professional: smart, productive, and you have great taste in blogs. You work for a reasonable company: they have important programs, big plans, and they were wise enough to hire you. So, when your company’s leadership team
By Randy Mitchell What are your go-to resources for the latest B2B marketing trends? Popular options include HubSpot, Digiday, Forbes, the ANA and LinkedIn. But those industry experts only represent the top level of available insights. If you truly want to dive
By Randy Mitchell It can crush budgets, trample timelines and smash strategies. It has a nasty habit of monopolizing planning meetings, status calls and your lunch hour. It packs about 13,000 pounds of angst, and it just landed squarely on your shoulders. What is
By Randy Mitchell For many years, my title included the word “producer.” I quickly learned that the unwritten rule for any successful B2B video producer was “be prepared.” When you are prepared in advance for any eventuality, the production should be seamless.
By Randy Mitchell Boomm works with many diverse technology companies. Some are clients others are partners. They come from multiple practice areas, including data management and marketing automation. And they range in size from startups to industry leaders. However, despite their many nuanced differences,
By Randy Mitchell Driverless delivery. Ghost kitchens. Takeout everything. What in the name of Ray Kroc has happened to the world of foodservice? The industry is emerging from its most challenging year with remarkable resilience and some amazing innovations. An operator friend who