B2B Lead Generation Best Practices: How Do You Compare?
What will $272 get you? One three-day pass to Lollapalooza, if you snagged it before they sold out. A decent dinner for two if your gastronomic bar is not set ridiculously high. Or, a qualified lead, if you're an average B2B marketer. According to Advertising Age's 2014 B-to-B Marketing Fact Pack, $272 is the average cost of a qualified lead, up 10% over the previous year. Given the cost it takes to obtain that quality lead, it's useful to look at what the report identifies as B2B lead generation best practices, as well as how marketing peers judge the performance of their lead generating initiatives. What Qualifies a Qualified Lead? So, how do B2B
What’s Stopping Your B2B Marketing Campaign From Launching?
Can't seem to remember when your executive team had actually green-lighted that critical marketing initiative? Too many fiscal quarters and late nights at the office ago? We all have horror stories about the B2B marketing campaign that wasn't -- high-urgency, mission-critical programs that, for whatever reason, fail to launch and are shelved like so many brand-imprinted beer koozies in the back of the ad specialties closet. It is in memoriam of lost marketing causes to which we dedicate our latest InFAUXgraphic. Have a story about a back-burnered B2B marketing campaign to share? Do tell! Want to view our InFAUXgraphic gallery? Have at it.
Boomm Takes Four in Three
Four in three = four awards in three competitions. A big thanks to our clients, who are the reason we work so hard to produce work that gets noticed. Here is a summary of our recent wins: Public Relations Society of America (PRSA), Chicago Chapter “Skyline” Awards: Boomm won an Award of Excellence in the Business-to-Business (B2B) Media Relations category for its work for OSI Group, Ltd. The winning program on behalf of the leading global food provider achieved significant, strategic media placement in numerous media outlets serving the foodservice and food processing industries. The PRSA is the world’s largest organization of public relations professionals. Summit International Awards: Boomm earned honors in
B2B Website Best Practices Infographic
Infographed by popular demand! Our clients and blog readers are always looking for information about building smarter, results-driven digital content. Based on an earlier blog article, we're providing a quick-read infographic on B2B website best practices. We'd love to hear if you found it useful.
Boomm InFAUXgraphic: Tips for Social Media Posting
Can there ever be too much of a good thing? When it comes to social network posting frequency and that fine line between compelling content and incessant chatter
Build A Killer Digital Brand With These B2B Website Best Practices
Is your digital brand being informed by B2B website best practices? It’s time to assess your online presence – and redress weaknesses that may inhibit your website’s performance. Anyone who has ever been through a website build or redesign knows it isn’t easy. Depending on the size of the site, the sheer complexity of design and development steps often requires a formal project management process to see a website build-out through to successful completion. When it comes to graphical execution, what works “on paper” can often be difficult to emulate in a digital environment, particularly when working with templates or pre-determined brand standards. Consideration of customers’ data needs – especially in
How to Optimize Landing Pages for Lead Conversion
Now that you know how to get found online and create effective calls-to-action (CTAs) for your website, you need to convert prospects into sales leads. Most website visitors are not ready to buy the first time they visit your website, so it is critical to get them to provide their contact information during their initial visit to your website. If a prospect leaves your website without providing at least their email address, you lose the opportunity to nurture them until they are ready to buy. That’s why every CTA on your website should direct visitors to a landing page. Landing pages are the best way for you to capture leads on your website
5 Ways to Increase Website Lead Generation with Effective Calls-to-Action
Internet usage is growing rapidly and you need to be there when prospects are looking for the products and services that your company offers. Your corporate website may be the most important factor in your inbound marketing strategy, but digital marketing success requires more than just having a website. Once you’ve begun driving traffic to your website and engaging visitors with compelling content, you need to convert your visitors from prospects into sales leads. You can accomplish this by adding call-to-action (CTA) images and text across your website. The goal of a CTA is to drive a visitor to take a desired action, such as subscribing to you newsletter, downloading a free ebook
7 B2B Website Best Practices to Create Compelling Content for Visitors
Using the first two blog posts in our B2B website best practices series, you should be well on your way to helping your company get found online and improving the user experience on your company’s website. Now, it’s time for you to begin building compelling content for your website visitors. Content is one of the most important aspects of any website. With the rise of inbound marketing, content has become front and center in the minds of marketers. Content is also what search engines and people are looking for, what drives visitors to your site – and what turns prospects into leads. Here are seven best practices you can use to create great