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Amazon’s “city pitch” is a loser from an ad agency’s perspective
by Gary Mattes, CEO When Amazon opened up the opportunity to cities to be the location for its next North American headquarters, of course every community
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Journey Journal: The most powerful marketing word
by Randy Mitchell, Creative Director It’s lunchtime. A hectic marketing agency breathes a collective sigh. In the break room, an art director, content writer, account executive and
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The Point of Inflection
by Gary Mattes, CEO You know that point. The point when you realize that you need to take a step. That moment on a sunny afternoon