Every now and then, your website needs a refresh. There are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new Content Management System, the site is getting lackluster results or it looks like it was built in 1999 (eek). Eventually, there comes a time when you’ve made all of the revisions and quick-fixes possible to your current site. That’s when you need a bigger change. A radical redesign is a great way to transform your tired old website into a beautiful new butterfly. A b-to-b website redesign can be a huge success – or fail terribly. After all, it’s a long and tedious process. That’s why

As the leading search engine, and with no indication of relinquishing this position anytime soon, Google has always driven how marketers conduct SEO and search engine marketing (SEM), with its algorithm being the holy grail of how to get found online. B-to-B Internet marketing practitioners have tipped their hats to Google’s methods by optimizing off-page meta data and on-page content, nurturing “link love” with inbound links from external sources and otherwise trying to game the highly competitive ranking system for that coveted Page 1 appearance. With its Penguin 2.0 update, Google continues to level the playing field for websites that provide real value to users. In a nutshell, Google is rewarding sites