Going forward, all creative work will be separated into two categories: Either it is created or generated. How can we distill all creative down to such a clear distinction? After all, there are so many nuances to original human thinking and
Boomm celebrates Halloween in a big way. One year, we held a scary story contest that resulted in some remarkably imaginative entries. Another year, our CEO Gary Mattes created a lighted sign that eerily glowed “BOO,” until the letters “MM” illuminated
Visit the business or self-improvement section in any library or bookstore, and you will find books on unleashing your creativity. Some of these titles are famous and considered classics, like “The Artist’s Way” by Julia Cameron, which was first published almost
A major B2B program status meeting is about to start. Every key department is represented, including the C-Suite, Strategy, Analytics, Category Marketing, Sales, Logistics, Social Media, Programming, IT, Finance and Account Services. To underscore the importance of this cross-functional gathering,
Every year around this time the insanity begins. The first emails arrive proclaiming, “Call for entries.” The account and creative teams heatedly debate over which campaigns might impress the judges. The agency president frets over winning more trophies than her competitors.
The marketing profession has become obsessed with the idea of storytelling. Marketing channels have essentially become modes of storytelling. You’ll hear the desire for “good stories” used regularly in reference to content, videos, websites, social media, podcasts and even data. Marketing titles
Editor’s note: This is the latest in a series of articles that reflect upon the 25th anniversary of Boomm B2B Marketing and the significant changes in our industry over that time. Gary Mattes is the CEO of Boomm and the proud
By Randy Mitchell Here's a New Year's resolution for every marketer out there: Change the world in 2023. Believe it or not, it's entirely possible. And your ideas have the power to make it happen. You simply need to share them on
By Randy Mitchell You’re a reasonable marketing professional: smart, productive, and you have great taste in blogs. You work for a reasonable company: they have important programs, big plans, and they were wise enough to hire you. So, when your company’s leadership team