Going forward, all creative work will be separated into two categories: Either it is created or generated. How can we distill all creative down to such a clear distinction? After all, there are so many nuances to original human thinking and an infinite number of possibilities with AI produced work. The simple dividing line is this: Created If humans developed the work through their own imagination and experience, it is created. That applies even if the execution of the ideas were supported by AI tools. Generated Ads that are concepted, designed and written by AI are generated. That applies even if humans monitored the AI tools, including chatbots and image generators. How common is AI generated work?