Q. How can you tell commercial and non-commercial foodservice operators apart? A. Don’t bother trying. That might sound like a bad joke, but it’s actually the strategy for too many foodservice marketing campaigns. Faced with the daunting challenge of segmenting decision makers, the fallback reaction seems to be to lump non-commercial foodservice operators in with their counterparts. That’s not surprising because commercial foodservice is the industry’s largest and most recognizable segment. But non-commercial operators are a force in their own right. And marketers cannot afford to neglect these decision makers or ignore their distinct differences. Which brings us to an even more challenging question: Q. How can you connect with non-commercial foodservice operators on their terms? A.