How to Think Like an Editor: Tips for B2B Content Marketers
B2B content marketers wear many hats, from “writer” to “social media guru” to “lead generator.” One of the more intimidating things that content marketers are called upon to do is editing. Depending on your experience, editing may feel like a daunting task. But with a little practice and the right mindset, you’ll be well on your way to being a confident, effective editor. Put On Your Editor Hat If you’re not used to thinking like an editor, you might need to adjust your thinking before putting red pen to paper. One major characteristic that good editors have in common: they’re bold. As an editor, your role is to protect the story and
The Ultimate Food Fight: Foodservice Trade Publications in a War
When you hear the term “food fight,” what comes to mind? Perhaps you think of John Belushi and his Animal House buddies heaving cafeteria entrees at their fraternity rivals. But a much more serious food fight is being waged between competing foodservice trade publications and websites. And the stakes are certainly higher. Foodservice magazines and websites are competing fiercely for the attention of operators, and for many titles, it’s the fight of their lives. That’s because operators have very little time to spare and trade media is not high on the priority list. So the battle rages on and intriguing questions surface: Which foodservice trade publications are operators reading? How often do they use the titles? Do