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March 2017

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Foodservice is one of the largest, most significant and most important industries in the nation. According to the National Restaurant Association, it is estimated that 14.4 million people will be employed in foodservice this year alone. And restaurant employees total 10% of the entire workforce in America. Clearly, the industry is a major force. But who holds the keys to the kingdom? In other words, who is the most influential figure in foodservice? You may think it’s a nationally recognized celebrity chef who helps shape the latest taste trends. Or it could be a well-connected industry lobbyist who helps advocate for important legislation. Or it might even be the CEO of a global chain

Despite many predictions about the death of email, it’s still going strong. Email is the cornerstone of many omnichannel marketing campaigns because it’s highly targeted, cost-effective, trackable, and relatively inexpensive to produce. It provides instant gratification for recipients, who can chose to click through or delete in an instant. Often, the difference between an email that a prospect follows through on and an email that’s relegated to the trash bin hinges on its design. And this involves much more than graphic sensibilities. Exploring some principles of good B2B email design can help you reach your customers more effectively and ensure that they follow through on your emails. Here are a few