The objective: Making packaging capabilities the hero of an exciting story

The challenge: Standfast Group, a corrugated packaging company, wanted to educate customers on its many capabilities. But it didn’t just want a facts sheet or a cut-and-dry video. Standfast was looking for a way to communicate the reliability and versatility of its products and present its brand in a compelling way.

The campaign: Boomm created a dynamic brand video to showcase the people and capabilities of Standfast. The video uses an upbeat soundtrack, eye-catching graphics and bold messaging to communicate what Standfast is all about.

With this video, Boomm helped Standfast demonstrate excellence in their market category in a fresh and unique way that stood out from the crowd. “Rock the box,” the phrase that embodies the video, became a rallying cry for Standfast as a company, further defining their brand identity.

The results: The video drew attention and views for Standfast, generating a buzz around their products. It also won a 2017 MarCom Platinum Award for excellence in digital media work.