The objective: Equip a sales team to demonstrate the excellence of a well-respected product
The challenge: Hebrew National, a Conagra Foodservice brand, has over 100 years of clout in the hot dog market, and a tradition of rigorous quality in each of their products. Conagra wanted to expand their reach in key foodservice segments and continue to educate consumers on the excellence of their products.
The campaign: Boomm crafted an informative, punchy sales support campaign targeting three major industry segments: colleges & universities, business & industry, and travel & leisure. The campaign included brochures, sales presentations, infographics, digital advertising materials, and a merchandising package.
Boomm also developed a promotional contest program to encourage operators to buy Hebrew National products. The components of the sales support campaign were designed to reinforce Hebrew National’s values in the minds of consumers and promote Hebrew National as the superior choice for premium hot dogs.
The results: Conagra sales representatives are better equipped to promote Hebrew National in the foodservice space. The promotional contest program drew attention and submissions, and the campaign gave Hebrew National a fresh, revitalized image.