The objective: Show human resources decision makers a new way to manage processes and information.
The challenge: RhinoDox built an innovative software platform designed to make work easier through workflow automation and information management. However, the market around these services is highly competitive, and RhinoDox was new to the scene.
The campaign: Boomm helped develop a brand identity and generate qualified leads, specifically targeting human resources professionals. The lead generation campaign took a many-pronged approach, combining content marketing, a revamped digital presence, trade show attendance, webinars and videos.
The results: RhinoDox went from launch to leads in 90 days, delivering 400 marketing qualified leads per month.