The objective: Capture a company’s commitment and culture in a dynamic website redesign

The challenge: Industrial Steel & Wire (ISW) is a no frills business. And their customers like it that way. ISW people work very hard to excel at service and their commitment is true. That’s admirable—but how do you capture honest, approachable and hard working in a website?

The campaign: Boomm redesigned a website that features the people, service, products and strong beliefs that set this family firm apart. The original black and white imagery is genuine, dramatic and definitely unlike anything in the industry. The web content is bold, confident and committed to every customer’s success, just like ISW. Website features such as “Wire Wisdom,” give a voice to the ISW experts behind the scenes. In short, the new website is ISW.

The results: The ISW website creates immediate impact and engagement for every visitor. The site was recognized with a Graphic Design USA American Website Design Award for excellence.