The objective: Put a recognizable public face on a historically quiet company
The challenge: Despite having an extensive global footprint and manufacturing private-label brands and further processed foods for the most recognized restaurant and food brands in the world, OSI Group suffered from a lack of brand recognition.
The campaign: To raise global brand awareness and develop thought leadership, Boomm executed a strategic PR campaign focused on reaching top-tier media with individualized pitches. The campaign involved extensive research into the media environment, focusing pitch efforts around critical areas of food expertise, and matching OSI strengths with relevant media opportunities.
The results: Boomm achieved feature article placements and interview coverage for OSI in 60% of identified top-tier foodservice media targets and 67% of identified top-tier food processing media targets. The program led to significant brand exposure in domestic and international markets—and even awards (Refrigerated Foods Processor of the Year by Refrigerated and Frozen Foods Magazine and Tower Gold Award by the Business Marketing Association).