The objective: Tell a creative, compelling story about what wire can do for you

The challenge: Wire isn’t typically thought of as a superstar product. But it’s an integral part of many industries, playing an important role in manufacturing, construction and much more. Industrial Steel and Wire, a strip and wire supplier, wanted to highlight the importance of wire and the high-quality services the company provides.

The campaign: Boomm created an ad featuring a tightrope walker balanced precariously over Niagara Falls. The message? Wire can be the difference between a good day and a bad day—and Industrial Steel and Wire should be your trusted supplier.

The results: A visually striking ad that made wire exciting—and stood out in industry publications.