The objective: Communicate the value of pasteurized eggs to QSR and fast casual operators

The challenge: Restaurants in every category have the potential to drive greater sales by adding fried or soft-cooked eggs to the menu—but not without risk of foodborne illness.

The campaign: Boomm worked with National Pasteurized Eggs to develop a highly targeted, omnichannel campaign encouraging top-tier chains to upgrade their menu with Safest Choice pasteurized eggs. The campaign included a microsite featuring foodservice recipes, an innovative dimensional direct mailer, and a targeted media plan.

The results: The campaign exceeded traffic goals in the first week alone, capturing prospects’ interest (and winning a Summit award for B2B direct marketing).