The objective: Convince C-suite executives to take a second look at their food safety procedures
The challenge: When a major foodborne illness outbreak shook the foodservice industry and led to over $100 million in losses, National Pasteurized Eggs saw an opportunity to communicate important information about food safety and remind the market that pasteurized eggs are the safest choice.
The campaign: Boomm crafted a content marketing plan centered on a series of white papers leveraging the latest research on food safety. These white papers were promoted in the most influential industry publications, and an email drip campaign kept interest alive.
The results: The emails had an outstanding 33.76% open rate, and the campaign drove 1,073 leads from the C-Suite target audience.