PR practitioners, beginners and pros alike, benefit from journalists’ first-hand advice on pitching best practices. Boomm enjoyed a refresher course on a critical component of public relations strategies – media outreach – when our team attended the latest HARO Connects event. HARO, a free service that connects the media with subject matter experts, hosted Chicago Tribune reporters Becky Yerak, William Hageman and Nara Schoenberg in a lively panel discussion about what reporters want. Some of the tips were old, some were new and some even busted stubborn PR beliefs. All should help you refine successful public relations strategies. Here’s a top line of the after-hours conversation: [caption id="attachment_5040" align="alignright" width="290"]