by Dane Prickett, Media Director When people first learn what my job involves, their initial reaction tends to be something like this: “That sounds very interesting. If someone asked me how to buy media, I wouldn’t even know where to begin.” In the past, I just smiled at that comment. How could I venture to explain something so intricate in a friendly conversation? This blog post is designed to help alleviate some of the initial confusion when it comes to buying media. Mind you, these are simply 5 top-level tips. But they do provide a basic framework when you first consider how to buy media. Trust the experts – or, become one yourself Before you