The following story is true. Ridiculous, but true. The big presentation day dawned golden with promise. In the quiet northern Ohio town, the agency team met in the hotel lobby before heading off to the famous industrial client. “Better go through one last check,” advised the CEO. “This is a big one, after all.” “Creative, are all the concepts tight? Good. It’s almost showtime.” “Media, are we ready with a bulletproof plan for every segment? Thought so. We’ll own this market.” “Account, do you have the budget estimated down to the last penny? Nice. We’re really buttoned up.” “IT, is the presentation loaded and ready to roll? Perfect