B2B marketers are common sense people. We like programs with structure, strategy, best practices, smart spending and measurable ROI. However, sometimes even solid B2B professionals lose their grip on reality. To prove the point, consider the following statistics from HubSpot: 95% of B2B marketers expect to increase their budgets this year 63% of B2B firms do not follow a formal marketing RFP process The first stat is fueled by dreams of success. The second one is a B2B budget nightmare waiting to happen. RFPs provide the structure B2B marketers crave and eliminate those sleepless nights worrying about the budget. However, there are some seasoned B2B professionals who have sworn off the RFP process altogether. We wanted