Assets, insights, trust. Those three simple words hold the key to B2B success.   It really is that basic: If you can provide your B2B agency with assets, insights and trust, you will get their best work in return and stay within budget.   Why do these essentials matter so much to the end results? And why are they so often neglected in the client-agency relationship? Let’s consider the role of each one and find out.    What they are Assets come in a myriad of forms, including brand guidelines, logos, image libraries, fonts, videos, websites, sales data, market research and any other elements that will help give structure to the agency’s thinking. Assets may also include