The happy accident of B2B
You wanted to work on Nike. Or Coca-Cola. Or Apple. You wanted to create commercials with A-listers like Snoop Dogg, Tina Fey, Peyton Manning and Aubrey Plaza. And you wanted to win so many awards that those celebrities would ask for your autograph. Yes, once upon a time you wanted it all. That’s the allure of B2C. Then something inexplicable happened. You accidentally stumbled into B2B. At first, you wondered what went wrong. Instead of being a rising star on some famous B2C brand, you were stuck on an account with a microscopic budget