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June 2017

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Before social media and mobile. Before videos and blogs. Before all of today’s countless ways to connect there were foodservice trade shows. And for busy industry decision makers, these events were an essential source for keeping up with trends, innovations and colleagues. Foodservice trade shows were also the place to learn about new products, menu options and technology. These purchase decisions were important enough that operators needed to do a little homework, ask a few colleagues, and compare choices first hand. But times have changed. This is an age of instant information and online research. Does that mean foodservice trade shows no longer influence decision makers’ purchase decisions? The answer to that important