New Food Industry Research Study Tracks the Decision-Making Buyer’s Journey of Foodservice Operators
by Randy Mitchell, Creative Director A restaurant owner in San Antonio just changed her menu. Whose advice did she follow? A university cafeteria director in Pennsylvania just bought a new electric steamer. What influenced his decision? A millennial operator in Florida just upgraded
Many B2B companies are starting to include webinars as part of their marketing mix. And it’s a smart move—webinars generate leads, demonstrate thought leadership, and build up content that can be used in the future. But a great webinar isn’t