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Brand Launch

The objective: Connecting a key foodservice customer demographic to a new research tool

The challenge: Product Evaluations, Inc. specializes in foodservice market research, giving companies greater knowledge of how their products might perform with operators and customers. Product Evaluations was launching a new program to help meet the needs of restaurant chains, and wanted to make sure it reached the target audience that would find these services most useful.

The campaign: First, Boomm developed the optimal name for this new program: MenuBridge. Then we created a compelling brand presence to match.

The brand identity emphasized the chef-to-research relationship and the ways Product Evaluations can help fuel menu innovation. This positioning demonstrated to chefs and owners that they could find actionable, timely insights into their products with the help of better research. And with a new logo, informative website, and collateral sales materials, Product Evaluations was better equipped to reach restaurant chain operators. Visit to learn more at www.menu-bridge.com.

The results: The MenuBridge program has successfully launched and is helping Product Evaluations reach more restaurant chains to connect them to actionable research.

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