Lead Generation Campaignswebmaster
57 Reasons You Need to Improve Your Lead Generation Campaigns NOW
- According to research from the Corporate Executive Board, 57% of B2B purchase decision-making is completed before your customer engages the sales rep.
- That’s 57 percentage points of lost opportunity to connect your brand with buyers.
- Are your lead generation campaigns effectively filling the gap?
of B2B purchase decision-making is completed before your customer engages the sales rep.
How You Fill the Vacuum Matters
- Successful brands are telling stories to engage customers in their personal networks, on a one-to-one level.
- Content marketing mandates: Educate, Inform, Entertain.
- Content strategy should target content to the prospects’ info needs throughout the funnel.
- Own, don’t rent, your marketing – an investment in content marketing pays lasting dividends, paid media doesn’t.
- Don’t get in the way of what customers want to consume – Give customers what they want to consume in effective lead generation campaigns!
Boomm Your Business with Sales and Marketing Alignment
- Closed loop reporting
- Track new leads and sales conversions – from first marketing touch to sales close
- Information sharing
- Marketing shares: lead intelligence, lead alerts
- Sales shares: Contact touches, lead status updates, revenue goals and results
- Marketing channel performance
- Track digital visits, leads, visit-to-lead ratios, lead-to-customer ratios – by campaign, by channel
- Strategic sales & marketing partnership
- Sales hands off lead to marketing for nurturing
- Marketing hands off qualified lead for sales conversion
- Shared definitions of qualified leads, lead-generation goals and sales-conversion goals means both teams are invested in success
- Marketing automation for lead scoring and lead nurturing
- Track your success
- Monetize leads
- Calculate marketing ROI
- Analyze results
4 questions that keep marketers up at night
Be a Trusted Partner Throughout Your Buyers’ Journey – Boomm Can Help!
- Benefit From a Full Suite of Strategic Brand Development, Inbound Marketing, and Lead Generation Tools & Technology
- Brand Stewardship
- Secure the value of your brand with a strategic positioning and identity program, and integrated go-to-market campaigns.
- Engagement Mapping
- We’ll audit your market’s channels and assess content opportunities to deliver messaging your customers want, when and how they want it.
- Marketing Automation Implementation & Management
- Deploy advanced marketing tools to create content, generate and track leads, and analyze performance.
- Content Marketing
- Content strategy, campaign development, editorial calendarization, and compelling “brand journalism” are hallmarks of our best-in-class content marketing programs.
- Online Design & Development
- From comprehensive websites and mobile environments, to precision-strike microsites and landing pages, we use leading-edge digital design and development strategies to craft robust, results-producing customer experiences.
- Search Engine Optimization
- SEO expertise drives the success of every component of your digital brand.
- Social media
- Build hard-working social network channels that will grow your customer reach and relationships and optimize marketing performance.