No, we’re not strictly a web development agency. But, therein, we feel, lies our strength. For a B2B website is far too valuable a marketing asset to be built from just a development point of view. A B2B website is ground zero for creating engagement, driving leads and developing trusted partner status. A website needs a marketing services agency’s strategic vision – coupled with proven digital design and development expertise – to fully deliver on its potential to build your brand and boomm your business.
B2B Website Design and Development Capabilities
Boomm has extensive experience designing and building out B2B websites, microsites, landing pages and digital content that are tasked to show performance and achieve business goals. Our focus is on creating elegant digital environments that optimize your audience’s online experience – not simply developing a series of web pages that showcase the latest technological whizbang.
- Technology agnosticism: Because we internalize all digital design and collaborate only with tried-and-trusted development partners, we can provide our clients with the smartest technology solution to achieve your objectives.
- Project management regimen: Boomm maintains total responsibility for efficient, flexible engagement execution. Through frequent client status meetings and milestone tracking, we break down the WIP process into manageable, task-based increments that ensure your website moves speedily to completion.
- Information architecture: A hallmark of the start of all Boomm digital projects, our information architecture system utilizes site-map and wire-frame schematics to plot the scope and presentation of content in a way that’s logical, compelling and optimal to your audience’s web experience.
- Content marketing: Best-in-class B2B websites are built on a bedrock of content that not only positions your brand, but demands dollars-and-cents results of your digital footprint. We strive to create content that offers real value for your site visitors, to improve engagement and encourage lead conversion.
- Social media: Critical to any world-class B2B website is an integrated social media presence, allowing for link-backs from blog posts and social networks. Our holistic design and development approach optimizes for a cohesive brand experience that extends your thought leadership.
- Search engine optimization: A core competency for Boomm, SEO leads all content development efforts. We stay abreast of the fast-changing discipline and adhere to best practices for search engine findability and the optimal user experience.
- Digital asset management: We deploy leading CMS platforms to ensure easy adaptability to your ongoing digital management needs, so you can execute dynamic, real-time digital marketing initiatives for the life of your new site.
- Lead Tracking: Powerful technology uses web visits to integrate web tracking and lead intelligence in real time. You get data on company name, address, phone, website, target executives, trigger alerts and more.
- Marketing automation: Boomm is a certified HubSpot partner. That means we understand the importance of inbound marketing, lead nurturing and marketing automation.