What will $272 get you? One three-day pass to Lollapalooza, if you snagged it before they sold out. A decent dinner for two if your gastronomic bar is not set ridiculously high. Or, a qualified lead, if you're an average B2B marketer. According to Advertising Age's 2014 B-to-B Marketing Fact Pack, $272 is the average cost of a qualified lead, up 10% over the previous year. Given the cost it takes to obtain that quality lead, it's useful to look at what the report identifies as B2B lead generation best practices, as well as how marketing peers judge the performance of [...]
Can't seem to remember when your executive team had actually green-lighted that critical marketing initiative? Too many fiscal quarters and late nights at the office ago? We all have horror stories about the B2B marketing campaign that wasn't -- high-urgency, mission-critical programs that, for whatever reason, fail to launch and are shelved like so many brand-imprinted beer koozies in the back of the ad specialties closet. It is in memoriam of lost marketing causes to which we dedicate our latest InFAUXgraphic. Have a story about a back-burnered B2B marketing campaign to share? Do tell! Want to view our InFAUXgraphic gallery? Have at it.
Four in three = four awards in three competitions. A big thanks to our clients, who are the reason we work so hard to produce work that gets noticed. Here is a summary of our recent wins: Public Relations Society of America (PRSA), Chicago Chapter “Skyline” Awards: Boomm won an Award of Excellence in the Business-to-Business (B2B) Media Relations category for its work for OSI Group, Ltd. The winning program on behalf of the leading global food provider achieved significant, strategic media placement in numerous media outlets serving the foodservice and food processing industries. The PRSA is the world’s largest [...]
La Grange, Ill., June 26, 2014 -- Boomm Marketing and Communications, a leading Chicago-area business-to-business agency, has been recognized in three major awards competitions, receiving four awards for its marketing and public relations work. Public Relations Society of America (PRSA), Chicago Chapter “Skyline” Awards: Boomm won an Award of Excellence in the Business-to-Business (B2B) Media Relations category for its work for OSI Group, Ltd. The winning program on behalf of the leading global food provider achieved significant, strategic media placement in numerous media outlets serving the foodservice and food processing industries. The PRSA is the world’s largest organization of public relations [...]
Infographed by popular demand! Our clients and blog readers are always looking for information about building smarter, results-driven digital content. Based on an earlier blog article, we're providing a quick-read infographic on B2B website best practices. We'd love to hear if you found it useful.
Can there ever be too much of a good thing? When it comes to social network posting frequency and that fine line between compelling content and incessant chatter...Maybe. Our latest InFAUXgraphic provides tips for social media posting, so you can make (non)sense of posting frequency protocol. Now, step away from the Twitter account.
Is your digital brand being informed by B2B website best practices? It’s time to assess your online presence – and redress weaknesses that may inhibit your website’s performance. Anyone who has ever been through a website build or redesign knows it isn’t easy. Depending on the size of the site, the sheer complexity of design and development steps often requires a formal project management process to see a website build-out through to successful completion. When it comes to graphical execution, what works “on paper” can often be difficult to emulate in a digital environment, particularly when working with templates or [...]
It's never the reason we develop the campaigns we do, but "hardware" recognizing our work is always awesome! So, forgive us for sharing our news about winning a 2014 Communicator Award. Here are the deets from our release: Boomm Marketing and Communications, a leading Chicago-area business-to-business agency, has won the Academy of Interactive and Visual Arts’ 2014 Silver Communicator Award in the “Integrated Business-to-Business Campaign” category. The agency, which specializes in brand strategy and content/inbound marketing for B2B companies, earned the award for the development of the FDA Food Code Compliance Kit Campaign on behalf of its client National Pasteurized [...]
Now that you know how to get found online and create effective calls-to-action (CTAs) for your website, you need to convert prospects into sales leads. Most website visitors are not ready to buy the first time they visit your website, so it is critical to get them to provide their contact information during their initial visit to your website. If a prospect leaves your website without providing at least their email address, you lose the opportunity to nurture them until they are ready to buy. That’s why every CTA on your website should direct visitors to a landing page. Landing pages [...]