/Kathryn Brill

About Kathryn Brill

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So far Kathryn Brill has created 81 blog entries.
10:05 am 10:05 am

The Most Influential Force in Foodservice: Who Really Guides an Operator’s Decisions?

Categories: Boomm Blog, Inbound Marketing|0 Comments

Foodservice is one of the largest, most significant and most important industries in the nation. According to the National Restaurant Association, it is estimated that 14.4 million people will be employed in foodservice this year alone. And restaurant employees total 10% of the entire workforce in America. Clearly, the industry is a major force. But who holds the keys to the kingdom? In other words, who is the most influential figure in foodservice? You may think it’s a nationally recognized celebrity chef who helps shape the latest taste trends. Or it could be a well-connected industry lobbyist who helps advocate [...]

9:30 am 9:30 am

B2B Email Design That Makes Your Customers Want to Click

Categories: Boomm Blog, Inbound Marketing|0 Comments

Despite many predictions about the death of email, it’s still going strong. Email is the cornerstone of many omnichannel marketing campaigns because it’s highly targeted, cost-effective, trackable, and relatively inexpensive to produce. It provides instant gratification for recipients, who can chose to click through or delete in an instant. Often, the difference between an email that a prospect follows through on and an email that’s relegated to the trash bin hinges on its design. And this involves much more than graphic sensibilities. Exploring some principles of good B2B email design can help you reach your customers more effectively and ensure [...]

9:30 am 9:30 am

This is the Foodservice Information Age: What Media Formats Do Operators Trust Most?

Categories: B2B Marketing, Boomm Blog|0 Comments

A foodservice operator has ten precious minutes between shifts. In this fleeting “down time,” she has a big decision on her mind. Her kitchen counter space is limited and an undercounter refrigerator sounds like the perfect solution. But her expertise is in stir frying, not restaurant equipment. Where does our busy operator turn now? After all, this is the foodservice information age. Operators have more media formats than ever to guide their purchase decisions. Will she page through food industry publications, text an industry colleague for advice or turn to online user reviews? Will she contact a sales rep, or [...]

9:07 am 9:07 am

How the Future of Foodservice Makes Decisions: Tracking the Millennial Buyers Journey

Categories: B2B Marketing, Boomm Blog|0 Comments

Did you feel that? It wasn’t a tremor or a Sysco truck rumbling by. The foodservice industry just shifted a little, and there are more groundbreaking moments to come. That’s because a new force is emerging and it’s definitely shaking things up. After decades of established preferences, the rules are changing for reaching and influencing foodservice decision makers. This dynamic shift is being driven by Millennial operators, the rising leaders of the future. These younger decision makers were raised in the information age. Unlike previous generations of foodservice operators, their connections, relationships and communities have been established and nurtured online. [...]

9:45 am 9:45 am

The Growing Power of Social Media to Influence Foodservice Purchase Decisions

Categories: Boomm Blog, Social Media|0 Comments

Foodservice is much more than an industry or an occupation. It’s a culture, a passion and a lifestyle for operators and decision makers. Foodservice is also a very insular world. Operators frequently consult each other, their customers and trusted sales representatives before making important purchase decisions. But that structure is changing, and the perfect example is the evolving relationship between social media and food industry decision makers. To truly understand the new dynamic between social media and food industry purchase decisions, a new food industry research study consulted operators about their buyer’s journey and what influences them along the way. [...]

9:34 am 9:34 am

How to Select Great Focus Keywords for Your Content

Categories: Boomm Blog, SEO|0 Comments

Focus keywords are the building blocks of on-page SEO. Selecting great keywords can help you set your blog, website or landing page up for success. But actually finding those keywords is often daunting. What makes a good keyword? And where can you find new keywords? Here are a few tips to increase your keyword selection expertise: Google AdWords is your friend. If you’re stumped for keywords, the best place to start is the free Keyword Planner tool in Google AdWords. Type in a subject or set of words, and Keyword Planner will generate a list of related suggestions. These suggestions [...]

11:05 am 11:05 am

New Food Industry Research Study Tracks the Decision-Making Buyer’s Journey of Foodservice Operators

Categories: B2B Marketing, Boomm Blog|0 Comments

by Randy Mitchell, Creative Director A restaurant owner in San Antonio just changed her menu. Whose advice did she follow? A university cafeteria director in Pennsylvania just bought a new electric steamer. What influenced his decision? A millennial operator in Florida just upgraded his supply inventory tracking system. Where did he research his technology options? If you could follow those foodservice professionals from the first moment of consideration all the way up to the moment of decision, it would be a fascinating experience. Then you could see first-hand what truly influenced their actions at every stage of their purchase decision [...]

9:17 am 9:17 am

B2B Webinar Best Practices to Wow Your Audience and Generate Leads

Categories: Boomm Blog, Inbound Marketing|0 Comments

Many B2B companies are starting to include webinars as part of their marketing mix. And it’s a smart move—webinars generate leads, demonstrate thought leadership, and build up content that can be used in the future. But a great webinar isn’t something you can just throw together. It takes careful planning and targeted promotion. Let these webinar best practices guide your planning: Determine what you want your webinar to be. What are your objectives? What content do you want to cover? Who do you want to target as your audience? How do you want to present your content? Answer these questions [...]

9:22 am 9:22 am

B2B Brand Strategy: 3 Tools to Understand What Makes You Different

Categories: Boomm Blog, Brand Strategy|0 Comments

What makes you stand out from the crowd? And why should a customer choose you, anyway? If you can’t answer these questions about your business, you won’t be able to convince potential customers that you offer the solution they need. An essential part of B2B brand strategy is determining your points of difference, or the compelling things that make your business unique. You can then use these points of difference as the basis of your marketing strategy, informing everything from your website design to your conversations with prospects. How do you determine what makes you different? Especially if your business [...]

9:38 am 9:38 am

Inbound and Outbound Marketing: What You Need To Know

Categories: Boomm Blog, Inbound Marketing|0 Comments

B2B marketing generally falls into one of two categories: inbound or outbound marketing. These two terms get thrown around a lot, with some marketers suggesting that inbound is the strategy of the future and outbound is outdated. But is this belief valid? And what do these terms really mean? This blog post will break down inbound and outbound marketing, including the benefits and drawbacks of each strategy. Outbound marketing is what most people think of when they think of marketing: paying to put your message in front of an audience. It includes print ads, digital banners and pop-ups on websites, [...]