Becoming part of the conversation. Brands can no longer be built on interrupting people with their message. There are far too many filters now. A brand must become relevant through value and by engaging their customers with a true point of difference.

Traditional targeted marketing driven by data will remain in the toolbox, but the most interesting area of marketing now is social media. Creating connections in this arena is what will take brands to the next level.

Furniture making, sculpture, brew master.

Working with clients to analyze how they go to market. Putting a fresh perspective on how to communicate with customers. I also love plant tours. I want to know how my clients’ products are made. Yes, I’m the guy who watches “How it’s made” on cable.

Fruit juice, cold pizza and beer. Not necessarily to be consumed in the same sitting.

Cleans, soothes, refreshes.