From the category archives:

News

Foodservice operators’ top concerns benchmarked in new survey.

Thumbnail image for Foodservice operators’ top concerns benchmarked in new survey.

This month, Nation’s Restaurant News shared their benchmark study, Insights into the Decision-Making Process at Today’s Chains, with Boomm. The research is valuable in that it gives us insight into operators’ top concerns and how suppliers can address their needs. Click here to download now.

Boomm Looks Ahead to Interactive Marketing Trends in 2010

Thumbnail image for Boomm Looks Ahead to Interactive Marketing Trends in 2010

Here at Boomm, we’re taking a close look at interactive trends that will deliver cost-effective results for our clients. We like the US Interactive Marketing Forecast 2010 in which Forrester Research identified the top trends in integrated marketing through 2014. Click here to download.

Align Marketing Strategies to Your Sales Cycle for Success

Thumbnail image for Align Marketing Strategies to Your Sales Cycle for Success

How long is your sales cycle? What does it look like? Has your marketing team used the answers to these questions to realize smarter, more successful outcomes?
As B2B marketers, we tend to devote considerable energy to executing programs that accomplish a single, discrete strategic goal, such as building brand awareness, launching a new product, promoting [...]

Boomm Lands Top American Graphic Design Awards

Thumbnail image for Boomm Lands Top American Graphic Design Awards

Boomm! Marketing & Communications is recognized with two wins in the 2009 American Graphic Design awards, hosted by Graphic Design USA.  The Chicago-area brand marketing agency received awards for design excellence on the Even Keel Seafood brand logo and for Mighty Bites Kids Entrees packaging.
Read the full press release here.

Boomm Schools Staff in SEO

Thumbnail image for Boomm Schools Staff in SEO

Boomm staffers sorted out SEO strategies, critiqued SMM campaigns, pinged the search engine powers-that-be, boned-up on blog posts, and otherwise twittered a day away in an on-site social media marketing immersion seminar.  Headed by Google juice junkie Jeff Dyson, the session challenged all employees to start a new conversation with clients about web technologies that [...]