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Using QR Codes to drive customer engagement.

B2B Marketers know that it’s key to engage customers whenever, wherever opportunity strikes. We’re looking at ways to use technology to help the process. For example, in the trade show environment QR Codes (square, two-dimensional bar codes) can be used to allow attendees, equipped with their smart-phones, to scan and launch a specialized web page, [...]

Foodservice operators’ top concerns benchmarked in new survey.

This month, Nation’s Restaurant News shared their benchmark study, Insights into the Decision-Making Process at Today’s Chains, with Boomm. The research is valuable in that it gives us insight into operators’ top concerns and how suppliers can address their needs. Click here to download now.

B2B Marketers rate Facebook most effective social piece of the marketing mix.

This week, eMarketer released data that shows which social media components b2b marketers consider the most effective pieces of their marketing mix. Facebook tops the chart, followed by LinkedIn and Twitter. More than half of marketers in the study rated Facebook as “extremely” or “somewhat” effective. The report went on to show that marketing spends [...]

Roundtable event: The State of B-to-B Search

We’re back from the BMA breakfast roundtable where our friends at Google gave a great overview of the State of B-to-B Search. A lot of good information was presented; here are some highlights: Large and small-business owners use search and social media more than you might expect. 64% of C-level executives conduct six or more [...]

Can social media boost your brand in the b to b marketplace?

Everyone seems to be discussing the importance of using social media to connect with customers these days. But, marketers are taking a hard look at whether or not social media is a tool that even applies to the B to B marketplace. Boomm is working with clients in a number of industries to develop social [...]

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